Site Navigation

Home Advertising Biographies Business Directories Cemeteries Census Class Reunion Family Bibles Family Links History of Madison County Location Lookups Maps Madison County Cemetery Photos Madison County Links Madison County Genealogical Society Marriages Message Board Mortality Schedules Newspaper Clippings Obituaries Ohio USGenWeb Archives Ohio Reunions Ohio Tombstone Transcriptions Perpetual Calendar Photo Album Queries Surnames Who Are They? Wills Contact us Genealogy Auction Items


Search Engine: This will search several OHGenWeb sites.


index sitemap advanced
site search by freefind


You are visitor number 5557 since 14 Sep 17.

1 visitors online
Want a copy of
visitors online?


Memberships
U.S. Genweb Ohio Genweb
U.S. Biographies Ohio Biographies
American Local History Network
Ohio History
American History & Genealogy Project
Ohio History & Genealogy Project

The London Mill Company

Where WHITE CLIFF FLOUR is made

THE GREAT BREAD PRODUCER

MADISON COUNTY ENTERPRISE KNOWN FAR AND WIDE

An Important Commercial Factor in the Life of the City

This is an enterprise whose owner and founder is Mr. Joseph A. Long, a southerner by birth, having been born in Tennessee. He came North when a mere boy, locating in Warren county. Finishing his school education he obtained employment in a grist and flour mill. Unlike many Southern boys, Mr. Long was full of pluck, energy and ambition. His quick intelligence and ardent application soon made him a first-class miller. Ten years ago he came to London, a thorough master of his art, and at once put into his mill some ideas about making wheat into good flour that millers in this section never before knew. He bought the present property (shown in picture) and began a rejuvenating and remodeling that metamorphosed the plant. New and modern mill machinery was installed and Mr. Long put a flour before the Madison county housewife that made bread "just like mother used to make." It was the genuine article, it was wheat properly and scientifically milled. It could be relied upon for bread, pastry, or biscuits. it grew popular in a week, and grows more so day by day. Mr. Long called it "White Cliff," and so famous has it grown that a local poet embalmed its stability in a verse like this:

An author wrote a book
Called "The Man of the Hour,"
A miller ground wheat
Into White Cliff Flour.
The author and his book
Have both had their day;
But White Cliff Flour
Has come here to stay

Mr. Long has kept in touch with modern milling methods, and the output has grown so rapidly that the capacity of the mill has doubled in the past few years, so that now more than 125 barrels can be manufactured daily.

Various grades of flour are made, but many of them are shipped East to fill a demand in that section. A consequence of the enormous output of flour is that Mr. Long has made an important market for wheat right here at home. He pays the farmers the highest market price. He gives employment to eight or ten hands the year round. The "White Cliff" wagons loaded with flour wend their way at all times in all parts of the county. Mr. Long is an extensive dealer in salt and coal, a very convenient article always at hand for his customers, so that his business in all may be said to be one of the most important commercially in the city.

The London mill enjoys the distinction of being on the level, a fact of great significance to farmers who haul heavy loads. The old style elevation "dump" is eliminated, and farmers drive on the level, and dump their grain into the elevator below the load. Hence the mill on the "level dump" is very popular. This is an innovation due to Mr. Long's genius.

His residence shown herein near the mill, is a modern house, attractive in its exterior, and beautifully furnished. Here Mr. Long, with his wife and two children reside and entertain their many friends. He has taken a lively interest in all of the affairs of London since locating here, and has always been prompt and generous to help advance the city's welfare. He is prominent in fraternal orders, is a member of the London Club and a member of the Board of Public Affairs. With his brothers, he is interested in a plant in Mechanicsburg, O., and in Athens, Tennessee. Though born in that state, he had formed a lasting affection for Ohio.




(Above) Residence of J. A. Long

(Right) J. A. Long, Author of White Cliffs Flour

From Madison Democrat 50th Anniversary
Published by the Madison Democrat, 1908


Back to Advertising Index


Local Records And Source Documents: Biographies | Cemeteries | Census Records | Military Records | Newspaper Articles | Obituaries | Photos | Vital Records | Wills | Submission Forms


All genealogists in your area are invited to the following free workshop:

Ohio Chapter Palatines to America German Genealogy Free German Genealogy Workshop

Saturday, August 17, 2013, 10:00 AM 12:30 PM
Chillicothe-Ross County Library, 140 South Paint Street, Chillicothe, Ohio, Phone: 740-702-4145,
Featured Speaker:Ernest Thode
Agenda:
Session 1: Beginning Your German Research
Session 2: German Migration to America
Pre-registration is not necessary.
Everyone is welcome.


Thank you,
Richard E. Hartle
Publicity Chairman
Ohio Chapter PalAm


This is a volunteer project. We depend upon feedback from our visitors. If you have information to share or have resources relating to Madison County, we would love to hear from you.